What is a QR Code and Why Should I Care?

I keep hearing a buzz and a bark about a new trend of people using QR codes (abbreviated from Quick Response code); mostly when it comes to serving a purpose in their business or personal lives. QR code is a type of matrix barcode first designed for the automotive industry in 1994 to track cars during manufacturing. More recently, the system has become popular outside of the auto industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric) and many are using these codes to link back to a specific web URL address or let’s just call it a specific website.


Business Tooligans, a Social Media Manager magazine featured a piece on QR codes and gained insight about them from an accomplished Marketing and PR book author/blogger named David Meerman Scott. Here are a few examples that he presents to us; so come explore some real-life uses of QR code to see how we can benefit:

1) Doctors, dentists, and vets could hand out a QR code on a card that corresponds to different medical conditions so patients can independently learn more about illnesses.

2) Physical therapists, personal trainers, and chiropractors can create videos on how to properly do exercises at home and pass them along to customers so they can safely get in shape.

3) Rock bands can offer free music downloads to fans at gigs. Mickey Hart does this. At a Rhythm Devils gig this summer, he passed out music download cards (a bit larger than a business card) with a QR code for free tunes.

4) Businesspeople could have a QR code on your business card that links to your blog.

 Now, considering we are dealwagger.com, we need a way to tie this whole QR code hysteria into our pets’ lives or else you would think that this blog was created to teach marketing strategies. Well, how about marketing our pets? Just bare with us!

Let’s switch gears and think pet collars. A Seattle-based startup named Dynotag launched recently that allows users to create QR codes for free and link those codes to a personal Web page. The QR code can be printed out in the form of a tag and attached to something that may potentially become lost. It could work well for lost luggage, but we are foremost considering attaching a tag to the collar of a dog or another pet. The webpage could list personal information about the dog including name, address, favorite treats, vaccines and other important details. In addition, Dynotag can send the user an email or text notification when the tag is scanned as well as showing visitor locations on a map assuming the scanning device has GPS capabilities. Standard tags are free for anyone to create through the site! Premium tags are offered as well.

Another Seattle startup called PetHub is also using QR codes to keep track of pets. Pet owners can build out a pet’s profile on the site to contain photos and personal information about the animal. The tag that connects to the collar not only lists the QR code, but also a web address on the opposite side in case the person that finds the lost animal doesn’t understand what to do with the QR code. Pet owners can purchase the tag for $12.95 or purchase a collar with the QR code on the band for about $30.

So now, all you need to do is download a QR Reader on your iPhone, other smartphone or tablet, and let the scanning and information travel adventures begin! Although QR codes may still seem alien to you, even after offered several realistic examples of use for you, have no fear. As QR codes become more popular, the public will catch on and a new trend will be born. Time to get your personalized QR code and now you can even get one with style!

Here is our QR code- your fun homework of the day is scanning our code and seeing where it takes you!

We appreciate your readership and interest in improving the quality of life of you and your pet’s, which is exactly our mission at dealwagger.com. Please feel free to follow/”like” us on Facebook at www.facebook.com/dealwagger  and sign-up for our newsletter where we share worthwhile resources, contest freebies, and epic daily pet deals on quality pet products and services both locally and nationally shipped to your door. Our launch date to be announced shortly.

About the author: Kevin Opos is a co-founder of dealwagger.com, having graduated with a B.A. in Communication from UC Santa Barbara with an emphasis in Media, as well as Human Relations. Residing in West Hollywood, CA, he has shared-custody of 2 dogs from a past relationship and is dedicated to supporting animal rescue organizations & the prevention of animal abuse by giving those who cannot speak a voice.

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